Connor Hayes, vice-president of product for generative AI at Meta, mentioned, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do... that’s where we see all of this going." Here, Hayes indicates a future where generative AI characters become integrated elements of social media, complete with bios and interactive content, suggesting a transformation in user engagement and AI's role in digital interaction.
Meta's strategy is a reflection of their desire to maximize returns from investments in generative AI models. By integrating AI into Facebook, Instagram, and WhatsApp, Meta is not just responding to industry trends, but actively shaping the landscape to maintain user interest and interaction, particularly among younger audiences.
The company's acquisition of SocialAI, a platform filled entirely with AI-generated content, illustrates their intent to explore new methods of user engagement. This approach showcases Meta's broader strategy in leveraging bots and AI technologies to adapt to changing social media dynamics, potentially mitigating the impact of competitors like TikTok.
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