"2023 was a clear inflection point for us, and our Q4 earnings showed that Meta is really making it count for advertisers that use our tools," said Alvin Bowles, vice president of Meta's global business group.
"We are absolutely in the middle of our AI journey, not the beginning. This is not a new thing for Meta; it's a cornerstone of what we do," Bowles said. "AI certainly improved the performance of our ad system and is behind personalized content that people see in all of our apps... AI is a fundamental part of the experiences we provide to both people and businesses."
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