Yahoo Finance1 month agoArtificial intelligenceAI will reshape the business world - here's where it's hitting first: Chart of the WeekArtificial intelligence's transformative power will change the world gradually, starting with the ad business. [ more ]
Marketing Dive3 months agoArtificial intelligenceMeta spotlights how AI investments are paying off for advertisersMeta is making AI its top theme for 2024 and has seen success in its ad business due to AI. Meta attributes its user and engagement growth to investments in AI and its discovery engine. [ more ]
Digiday2 months agoMarketingTikTok's potential U.S. ban stirs marketers, spurs contingency planningA potential ban on TikTok in the U.S. could significantly impact its ad business The fate of TikTok in the U.S. depends on Senate decision and ByteDance's reaction [ more ]
AdExchanger6 months agoMarketingBrands No Longer Need To Build A Roblox Experience To Advertise On Its Platform | AdExchangerRoblox is expanding its ad business with new features for its Immersive Ads hub. The platform aims to build an ad business that contributes to its continued growth. Roblox's ad business is still in its early days and currently only serves ads to users who are 13 years old and up. [ more ]