Social Media Today3 weeks agoMarketingSnapchat Sees Increases in Users and Revenue in Q1Snapchat benefiting from TikTok's influence and introducing new features to drive engagement and revenue growth. [ more ]
Entrepreneur2 months agoSocial media marketingWith This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years | EntrepreneurLinkedIn is developing 'suggested posts' to increase reach of high-quality content. Platform shifting focus to 'knowledge and advice' over virality. [ more ]
Marketing Dive3 months agoArtificial intelligenceMeta spotlights how AI investments are paying off for advertisersMeta is making AI its top theme for 2024 and has seen success in its ad business due to AI. Meta attributes its user and engagement growth to investments in AI and its discovery engine. [ more ]