Meta shut down AI-powered celebrity chatbots like Tom Brady and Paris Hilton due to public disinterest and them being perceived as 'weird and creepy.' Despite paying millions to influencers, the chatbots failed to attract large followings.
Meta CEO Mark Zuckerberg had paid celebrities millions to license their image for the chatbots. Even popular personalities like Snoop Dogg and Kendall Jenner struggled to garner significant followings with their AI personas.
The lackluster response from social media users led Meta to remove the celebrity chatbot accounts. The company confirmed the shutdown, stating that insights gained will be beneficial for the future development of AI tools like AI Studio.
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