Meta plans to bring more generative AI tech into games, specifically VR, AR, and mixed reality to revitalize metaverse strategy, enhancing gameplay and workflow efficiency.
New consumer experiences like games that change every time you play and follow non-deterministic paths are being explored, potentially transforming the gaming ecosystem.
These efforts coincide with Meta's struggles in attracting users to its Horizon mixed reality platform, despite selling millions of Quest units and facing operating losses.
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