Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI
Briefly

from Adweek5 months ago
The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta's business AI chatbots to brands running click-to-message ads in English on messaging apps Messenger and WhatsApp. The company announced updates on its generative AI ad tools, showcasing their performance with strictly higher click-through rates of 11% and conversion rates of 7.6% for campaigns utilizing these advanced features.
Adweekhttps://www.adweek.com/social-marketing/meta-extends-business-ai-chatbots-to-ads-and-brings-back-celebrities-to-voice-its-ai/
The company revealed a host of new features for its Meta AI assistant, which now allows users to communicate via voice on Facebook, Instagram, Messenger, and WhatsApp. These interactions will soon include responses from the voices of celebrities such as Awkwafina, Kristen Bell, and John Cena, bringing a unique and engaging element to the AI experience aiming to enhance user interaction and satisfaction.
Adweekhttps://www.adweek.com/social-marketing/meta-extends-business-ai-chatbots-to-ads-and-brings-back-celebrities-to-voice-its-ai/
Read at Adweek
#meta-connect-2024 #meta-ai #advertising #generative-ai #augmented-reality
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