Meta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital Media
Briefly

Generative AI can increase efficiency by 200%, transforming work that could take hours or days for humans into mere seconds.
AI in marketing can remove mundane tasks, allowing marketers to focus on higher-value creative work and suggesting a shift in job roles rather than job loss.
Generative AI enables marketers to produce twenty times the content in the same time frame as traditional methods, meeting the market's demand for increased output.
Michelena likens the impact of AI to the invention of electricity, emphasizing the vast opportunities presented by generative AI but also highlighting the need for safety measures.
Read at Variety
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