Media Buying Briefing: How agencies balance media and creative as AI projects ramp up
Briefly

At IPG's design and innovation arm Huge, the amount of AI client projects has steadily increased as the company added new leadership to support these areas.
We're using it to inform our thinking and to be smarter about what we put in front of our clients and out in the world.
Read at Digiday
[
]
[
|
]