Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Briefly

The two explained they believe the time is right to guide clients through the still-very-unclear morass of opportunity that generative AI has brought about in the last few years. Beyond positioning CourtAvenue as an agency that can be a client's AI AOR, they are also helping clients with IT needs around new ad-tech options, AI included.
In some senses, CourtAvenue is seen as trying to punch above its proverbial weight... pushing into the AI space to create a new category of client: AI AOR.
Read at Digiday
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