Media Briefing: The 2024 media glossary, pt. 2
Briefly

Authenticated audiences are critical for publishers, as they begin to see revenue lift from non-third-party cookie supported ad inventory thanks to deterministic IDs like RampID and Unified ID 2.0.
LLMs are essential for enhancing AI technologies. They also highlight the complexities surrounding content usage, as publishers often are unaware that their material is used without explicit permission.
Read at Digiday
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