It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we've collected to truly personalize and enhance the customer experience and journey.
Setting aside generative AI applications that are already being utilized for creative purposes and shifting focus to those AI-enabled applications that have the potential to transform your marketing strategy and drive business growth, the key to success lies in ensuring that your data architecture is sound and that you have the technology personnel in place.
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