Personalization has transformed from a nice-to-have into a must-have in marketing strategies over the past few years. Consumers now expect tailored experiences at every interaction, and their attention spans are shrinking for anything less.
We're just beginning to unlock the potential of data-driven insights from AI. While many brands have started with task automation, we'll see a shift toward more sophisticated machine-learning applications in 2025 and beyond.
AI adoption will enhance efficiency and open up new opportunities throughout the entire customer journey. AI will make it all possible, ensuring a smoother, more personalized shopping journey.
Marketers will look for new ways to do more with less as they continue operating on tight budgets. AI could drive efficiency in marketing, especially regarding content creation.
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