A lot of where we've focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want...But how do we actually produce content that is appealing to you based on what you want?
We can create multiple versions of that banner and start optimizing and testing which ones might work the best...the aspiration is to get even higher than that.
The challenge for eBay is not only producing content that will appeal to its customers on a personal level but also managing the roughly two billion items on its site...
We're not at the stage where we're comfortable letting the AI go out without human supervision...
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