Marketing Briefing: As M&A rebounds, 'it all hinges upon the CMO having a seat at the table'

There's a lot of pent up demand for mergers and acquisitions from C-Suites, boards and Wall Street... increasingly looking to join up and scale up.

To understand the M&A process and the second order effects for marketers, Digiday caught up with branding executives... as the M&A market begins to stir.

Read at Digiday