94% of marketers reported that AI technologies had a positive impact on revenue in 2024, indicating strong satisfaction and effectiveness of AI in their strategies.
90% of marketers in the study confirmed having dedicated budgets for AI technology in 2025, highlighting a commitment to further AI investment and integration.
There has been a notable increase in AI expertise among managers, with 43% now considering themselves experts, up from just 32% last year.
A significant 92% of marketers expressed increased optimism about AI tools this year, reflecting a profound shift in perception and growing interest in the technology.
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