The research, which surveyed 6,000 consumers, creators and marketers, also found that marketers and creators largely believe generative AI will positively disrupt the creator economy (75% and 69%, respectively), though consumers were less enthusiastic (34%).
Nearly 80% of creators believe it will alleviate their workload and 82% said it will accelerate their content creation process, allowing more creators to join the market, increasing brand partnership opportunities and possibly alleviating the possibility of burnout.
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