Meta is positioning itself strategically alongside Google and Microsoft by heavily investing in AI, despite uncertain returns. The company reported a substantial profit of over $16 billion last quarter, allowing for a planned investment of $64 billion to $72 billion mainly in AI initiatives. While traditional advertising remains Meta's core business, CEO Mark Zuckerberg suggests that AI will transform knowledge work and user interactions, with potential integrations into existing platforms like WhatsApp, signifying a shift in how users seek and engage with information.
AI is almost certainly going to unlock this massive revolution in knowledge work and code, transforming information tasks and interactions, especially in platforms like WhatsApp.
Meta is planning to invest $64 billion to $72 billion this year in capital expenditures, primarily for AI, despite the vague outlook on future monetization.
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