Lionsgate's partnership with Runway aims to leverage AI in enhancing film production, providing tools that could save millions and streamline creative processes for filmmakers.
Michael Burns, Lionsgate's vice-chair, highlighted Runway as a 'best-in-class partner,' emphasizing that AI can augment existing operations and offer innovative opportunities for content creation.
Despite the potential benefits of AI, Lionsgate is facing challenges, including disappointing returns from recent films, which underline the risks of modern film production amid evolving technologies.
The partnership comes at a time when legal concerns about AI's use in the arts are rising, especially regarding copyright issues that could impact the industry's future.
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