All employees across the firm's three divisions - accounting, tax, and advisory - have the ability to use AI. Everyone has access to a form of GPT and roughly a fifth of the global workforce have Copilot licenses, David Rowlands, KPMG's global head of AI, told Business Insider.
One of the biggest barriers for companies to overcome is the focus on single-use cases for AI systems. Many businesses are deploying an AI agent to sit over a curated database and pick out data to make rapid recommendations to a human operator...AI must be embedded in the operating model.
Clients' concerns about AI have shifted over time: First, it was ethics, hallucinations, and trust; now it's about realizing the business case and enabling the workforce to adopt it; and next, it's the question of data and how organizations differentiate through their data.
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