In today's tech landscape, we must embrace AI to enhance customer experiences, empowering not just agency in marketing strategies but also greater control over our own business processes.
The distinction between legacy agents and AI-powered agents lies in accessibility; the latter allows non-technical users to develop solutions via natural language, demystifying the tech and lowering entry barriers.
As we move forward, the expectation is that the barriers for effective, customer-focused marketing will continue to diminish, unlocking myriad capabilities for marketing leaders.
'Agency' emphasizes our responsibility to utilize martech trends meaningfully—embracing technology not just for its own sake but to genuinely benefit customers and enhance our processes.
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