Because at the end of the day, with the brand clients, what they care about is the perception of the brand and the implications to brand perception," said Cristina Lawrence, evp of consumer and content experience at Razorfish. "It's a perception worry."
Marketers are apprehensive about AI labels implying that content is inauthentic or misleading. There's a negative perception around AI-generated images, and brands don't want to be associated with AI in that way, Lawrence added.
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