Google is expanding its AdSense model to include advertisements within conversations with chatbots, leveraging partnerships with AI startups. This move aims to bolster the company's revenue as generative AI usage increases, threatening Google Search's traditional audience. The company conducted tests last year and has begun displaying ads alongside chatbot responses, which could help maintain its leading position in digital advertising. Sponsored follow-up questions are also being integrated, indicating a shift towards monetizing conversational AI experiences more extensively.
Google has confirmed that it is expanding its AdSense business model to include advertisements in chatbot conversations, enhancing monetization of AI-driven interactions.
The growing reliance on chatbots for information gathering poses a significant threat to Google's core Search revenue, prompting the tech giant to explore new advertising avenues.
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