IT spend in Europe set to rise, and it's not all about AI
Briefly

Companies are keen on leveraging technology for growth, but while generative AI is on their radar, it's primarily about preparing systems for future integration rather than immediate productivity gains.
There's significant spending happening in data center infrastructure related to generative AI, but this isn't equating to immediate investment in generative AI capabilities and licenses.
The expectation of CIOs and CEOs is that generative AI will drive business growth, but it's more about readiness and optimally equipping systems rather than the tool itself right now.
The race is on for optimized devices for generative AI. Software makers are eager to mark their products with generative AI to attract investor interest, despite uncertainties.
Read at Theregister
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