With optimism that at times seemed reckless, Gelsinger promised that Intel would make an epic comeback. He vowed to shake up its sleepy corporate culture, refocus on core engineering, and deliver a revitalized manufacturing plan that would put rivals TSMC and Samsung on notice.
He announced a rebrand of the company's 'foundry' business, which manufactures chips designed by other companies, saying that Intel's latest manufacturing process would later this year yield silicon chips as efficient and capable as ones from TSMC.
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