"But some publishers are seeing decent visibility in AI platforms, particularly ChatGPT and Google's AI Mode. AI platforms rely on traditional search indexes - like Google and Bing - which means abiding by the same general rules as traditional SEO, and ensuring content is easily accessible and understandable by AI crawlers, according to Semrush's "AI Visibility Index " report that came out last month."
"The best way publishers can truly improve their AI visibility is to get a licensing deal with AI platforms - especially since publishers are unlikely to see comparable referral traffic to the pre-AI days, according to Semrush president Eugene Levin. The licensing deals between publishers and AI companies often promise publishers prominence in AI search results, helping them get in front of eyeballs with the attribution."
Generative AI search platforms are rapidly increasing user activity, with several services showing substantial year-over-year growth while Google remains the dominant search source. Publishers receive some referral traffic from AI platforms, but those referrals generally do not replace declines in Google search referrals. AI search uses traditional search indexes like Google and Bing, so established SEO practices and making content accessible to AI crawlers remain important. Licensing agreements with AI companies can secure placement and explicit attribution in AI-generated results, offering a clearer path to visibility and monetizable referral traffic for publishers.
Read at Digiday
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