As the global head of creative content at Getty Images, Dr. Rebecca Swift emphasizes, 'Successful advertising has always been grounded in creative and authentic visual storytelling. And that's as true today as ever.' This highlights the continuing need for sincerity in marketing, regardless of whether images are human-shot or AI-generated.
A definitive AI report from Getty Images' VisualGPS research revealed that 90% of global consumers want to know if an image has been created using artificial intelligence, indicating a pressing demand for transparency in visual content.
The Getty Images report indicates that consumers expect transparency from marketers, particularly in sectors requiring trust, such as healthcare and finance. The expectation is clear: brands must navigate the AI landscape responsibly.
With 75% of global workers utilizing AI at work, there's tremendous potential for productivity and creativity. However, the balance between innovation and consumer trust is essential.
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