AI is revolutionizing advertising by enabling the creation and delivery of ads with unprecedented efficiency, significantly reducing production costs and enhancing automation.
With AIGC, systems can identify optimal ad content paired with effective bidding and placement, allowing for real-time adjustments based on feedback.
The rise of AI in advertising is demonstrated by significant cost reductions, with Kuaishou reporting a drop in video ad creation costs from over 200 yuan to 0.47 yuan.
Despite a slowdown in the growth of China's internet user base, AI innovations have driven an 11.8% increase in the online advertising market.
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