Coca-Cola's decision to remaster their iconic 'Holidays are Coming' advert using AI has sparked controversy over authenticity and emotional impact during Christmas branding.
The company aims to update its holiday message for modern times, but critics argue that AI cannot capture the emotional depth associated with traditional advertising.
Many consumers are disappointed, claiming the AI-generated content lacks the genuine emotion present in earlier versions of Coca-Cola's beloved holiday advertisements.
Even as AI technology advances, its application in high-profile advertising like Coca-Cola's Christmas campaign raises concerns over creativity and authenticity.
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