"91% of marketers now actively use AI in their work, up from 63% the previous year, proving that AI isn't a nice-to-have anymore - it's the baseline."
"Despite 75% of teams having adopted AI, 84% still run generic campaigns. The tools are there, but the output isn't making a lasting impression."
"Data fragmentation is a core culprit. This is what happens when customer data lives in disconnected systems, preventing AI from delivering personalized experiences."
"Without a unified picture of who the audience actually is, AI has very little meaningful context to work with, and personalisation quickly becomes an educated guess."
AI adoption among marketers has surged to 91%, highlighting its necessity in modern marketing. While AI enhances efficiency by accelerating research and generating content, many teams still produce generic campaigns due to data fragmentation. This disconnect prevents AI from delivering personalized experiences, as it lacks a comprehensive view of the audience. The challenge lies in combining AI's capabilities with human insight to create impactful marketing strategies that resonate with consumers.
Read at Business Matters
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