"Conversations with digital and business leaders about agentic AI often revolve around a similar sentiment: we've explored agents, but there's nothing in production yet. No business can afford to run endless pilots without creating business value."
"At Booking.com, Huy Dao has produced results by taking a structured approach to service rollout, creating targeted solutions to the challenges customers face today and tomorrow, referred to as the 'connected trip.'"
"Creating the connected trip means working across disparate information. The data stack Dao's team has created has allowed Booking.com to develop new AI-enabled services, including the firm's first agentic application."
Agentic AI remains largely experimental, with many businesses yet to implement it effectively. Professionals are urged to focus on practical use cases and structured approaches to ensure successful deployment. Booking.com exemplifies this by integrating various travel elements into a cohesive experience, leveraging AI to enhance customer interactions. The company has developed a data stack that supports new AI-enabled services, emphasizing the importance of identifying business challenges and refining processes to create value from AI initiatives.
Read at ZDNET
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