For decades, video games have relied on scripted, stilted interactions with non-player characters, but generative AI is enabling more dynamic and creative gameplay experiences.
In 'Retail Mage', interactions with a magical furniture store are driven by AI, allowing players to engage creatively and spontaneously with the game environment.
Michael Yichao of Jam & Tea Studios believes generative AI can unlock a new kind of gameplay where the world is responsive to players' creativity and storytelling.
By using generative AI, developers aim to create a richer experience with more nuanced relationships, allowing for players to craft their own stories.
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