How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes
Briefly

from Digiday5 months ago
The company estimates that using AI in marketing has accounted for a 37% cost savings of roughly $10 million per year. Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across its 45 markets.
Digidayhttps://digiday.com/marketing/how-klarna-is-using-ai-for-cost-savings-changing-extremely-frustrating-creative-processes/
Throughout the first quarter of 2024, Klarna used AI to generate 1,000 images using generative AI tools like Firefly, Midjourney and DALL-E. During that same time period, Klarna decreased its spending by 25% on external marketing suppliers responsible for services like translation, production CRM as well as social agencies.
Digidayhttps://digiday.com/marketing/how-klarna-is-using-ai-for-cost-savings-changing-extremely-frustrating-creative-processes/
Read at Digiday
#ai-in-marketing #cost-savings #investment-in-paid-media #fintech #personalized-campaigns
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