As the integration of generative AI into influencer marketing grows, many agencies are updating creator contracts to include clauses that mitigate brand safety risks. Clients are raising concerns about copyright infringement, prompting requests for stipulations that creators and agencies avoid using AI in content production. This shift reflects ongoing debates over AI innovation versus copyright protection. Surveys indicate nearly half of creators are utilizing AI tools, underscoring the need for transparency and trust in this rapidly evolving landscape.
As AI continues to integrate into content creation, clients are increasingly requesting updates to creator contracts to ensure brand safety and compliance.
Smart brands recognize that transparency in using AI technologies fosters trust among consumers and mitigates potential legal risks associated with content generation.
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