Coca-Cola's AI-powered remake of its cherished 'Holidays Are Coming' ad faced backlash for lacking warmth, highlighting tensions between innovation and consumer sentiment.
Critics claimed that AI drained the joy from a holiday classic, voicing concerns about its impact on the creative community and tradition.
Andrew Tindall noted that backlash results from social media post-rationalization, emphasizing brand choices stem from emotional connections rather than online opinions.
David Jones outlined that AI induces a fundamental fear in humans, akin to fears of sharks, highlighting consumer discomfort with its growing presence in marketing.
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