How brands like Klarna and Mars are using AI in marketing operations | MarTech
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from MarTech5 months ago
MailChimp used AI image generation tools for the 'Clustomers' campaign, accelerating the creative process and achieving top-ranked results.
MarTechhttps://martech.org/how-brands-like-klarna-and-mars-are-using-ai-in-marketing-operations/
AI personalized messaging across global markets for MailChimp, combining generative AI for scripts with human expertise for authentic localization.
MarTechhttps://martech.org/how-brands-like-klarna-and-mars-are-using-ai-in-marketing-operations/
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#ai-integration #marketing-workflows #creativity #personalization #global-markets
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