Retail is experiencing a significant shift with the emergence of agentic AI, which moves beyond generative AI to enable autonomous shopping tasks without human intervention. Salesforce's research shows that 32% of consumer goods companies have integrated generative AI, focusing mainly on digital commerce. This evolution in AI capabilities highlights a crucial progression in the industry, compelling brands and retailers to rethink their digital strategies, product content, and overall media presence to adapt to these advancements.
While traditional automation follows predefined steps, agentic AI can complete entire shopping journeys from discovery to purchase with minimal human intervention.
Salesforce's research indicates that 32% of consumer goods companies have fully implemented generative AI, focusing primarily on digital commerce.
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