The agency's emotional contextual tool, Reticle AI, analyzes emotions an ad evokes and context to find congruent ad placements, prioritizing similar emotional tones for a 21% lift in ad recall, a 20% attention boost, and 9% better purchase intent.
Advertisers select attributes like uplifting or calm, enhancing emotional targeting beyond sentiment analysis tools that focus on positive, negative, or neutral classification, using clients' emotional brand associations to self-select emotional signals.
Reticle AI analyzes individual URL contexts for ad placements, considering surrounding content like comments or messages, aiding programmatic media buyers in aligning with brands' emotional objectives for increased effectiveness.
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