The poll shows a trend toward budget consciousness while consumers still seek engaging interactions across digital and in-store environments, indicating a dual priority for shoppers.
Retailers and brands are responding to the trend by emphasizing deals, loyalty rewards, and bundles, yet it's crucial to go beyond discounts and understand shopper needs.
Personalized experiences are becoming essential, with 23 percent seeking virtual try-on tools and 26 percent valuing AI-powered virtual assistants, highlighting a shift in consumer expectations.
AI is becoming more crucial for effectively engaging consumers and addressing their evolving preferences for personalization, which can lead to innovative shopping experiences.
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