Hi-fi, lo-fi, AI: an unexpected contrast in modern branding
Briefly

The result is that we're seeing on one side hi-fi creativity - iterating and developing ideas and expressions at speed - and on the other a lo-fi direction, celebrating the hand-drawn and often retrospective individuality.
In 2024, brands will continue to be inspired by their past, as we've already seen in several rebrands of the past year.
Read at The Drum
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