Here's Why Meta Getting on the AI Search Bandwagon Could Change the Entire Online Ad Market
Briefly

Mark Zuckerberg, founder and CEO of Facebook, is so certain that he wants to transform his social media platform into a hardware and software tech giant that he renamed it 'Meta' to capture the idea of an AR/VR 'metaverse.' To keep up with the buzziest tech, as well as fancy 3D graphics, Meta is also all in on AI.
By building its own AI search engine, Meta keeps all of that interaction in-house, increasing the chance that a user doesn't click out of a Meta app into a third party search or AI system to get the info they need.
The report, based on discussions with someone who'd been in contact with Meta's new search engine team, said the plan is to lower Meta's reliance on Google search and Microsoft's Bing engine, which currently provide information about news, sports and stocks to people using Meta AI.
Essentially, when users chat with Meta's AI bot, the company plans to maintain control over the entire interaction- it will do this by gathering precise data on how users actually use the platform.
Read at Inc
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