Media industry analyst Brad Adgate noted that the surge in AI advertising is driven by its status as a new and competitive product category, requiring extensive promotion.
With $196 million spent on AI-related TV commercials this year alone, tech companies are aggressively pushing their AI products as essential features for consumers.
AI promotional ads have notably increased, particularly during major events like the Olympics, indicating a strategic focus on popular platforms for audience engagement.
The rise in AI ads suggests a strong desire by tech firms to establish their technologies as market leaders in a burgeoning and competitive category.
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