Guardrails serve as guiding principles for the daily creation of marketing materials, acting as a 'single source of truth' to maintain brand consistency.
Governance ensures that marketing practices are ethical and compliant, incorporating data privacy, risk management, and alignment with broader organizational goals.
AI enables marketers to produce creative materials at unprecedented scales; however, this efficiency raises risks of brand inconsistency and the potential for inaccurate outputs.
While hard-coded rules on elements like color can be imposed, subjective aspects like tone-of-voice pose challenges and require careful management to ensure brand integrity.
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