In a recent AI Inside podcast, Google's Nick Fox argued against the notion that AI could replace traditional web content, emphasizing that the web is thriving. He referenced the 45% increase in online content stated by Google's CEO as evidence. Fox criticized reductionist views that underestimate the value of comprehensive articles compared to AI-generated summaries. He also noted that claims about the web's demise are exaggerated and have been made for decades. John Mueller echoed these sentiments on Bluesky, highlighting the vibrant community effort in improving site visibility amid the rise of AI.
Fox stated that the methodologies behind AI Overview click studies can be questioned, asserting that the web is thriving with 45% more content as evidence.
He emphasized that it's reductionist to claim AI can replace the web, as people prefer in-depth articles over short summaries.
Fox reiterated that the web's perceived demise is exaggerated, claiming "the death of the web has been coming for 25 years; it's not happening."
Echoing these sentiments, John Mueller remarked on Bluesky that despite the hype around SEO and AI, the web is thriving with active participation.
Collection
[
|
...
]