Alphabet's Q2 earnings to reveal digital advertising market status and generative AI revenue growth impact.
Analysts expect Earnings Per Share of $1.85 and revenue of $84.35 billion, a substantial increase from last year's figures.
Analysts anticipate advertising revenue to top $64.5 billion, with positive growth in Google Search, YouTube ads, and Google Network revenue.
Positive outlook for Alphabet's ad spending, potential gains from events like the Olympics and elections, as noted by analysts Brent Thill and Scott Devitt.
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