Generative Engine Optimization (GEO) is a new technique for maximizing your digital content's visibility. Instead of traditional SEO practices that focus on ranking on SERPs, GEO is about being used by generative AI engines.
As technology has advanced, SEO has changed. We're entering a new era of search - the AI age - and, with it, a new type of digital content technique.
More than ever, people rely on generative engines for information, making learning how to optimize for AI essential. If we want our content to reach the right people, we need to adapt.
There's no need to throw out the SEO principles you've spent decades learning. GEO is an extension of these techniques - and it's not as scary as it sounds.
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