Runway's collaboration with Lionsgate marks a significant milestone as the first generative AI startup to publicly partner with a major Hollywood studio, offering creativity enhancement tools to filmmakers.
Michael Burns, vice chair of Lionsgate, highlighted that their filmmakers and creative talent will leverage the new AI model to augment their work, showcasing the potential of AI in film production.
Amid California's new regulations and pending lawsuits regarding the use of AI in media, this partnership represents both an opportunity and a challenge for the integration of AI technology in Hollywood.
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