Generative AI needs to cultivate consumer trust to become a true competitor to Google in search marketing, despite its beneficial impact on productivity for digital marketers.
Though generative AI has caught the attention of 13 million adults in the U.S. for online searches, trust issues still dominate consumer perceptions, with over 60% questioning AI's security.
Despite generative AI's rise, traditional search engines like Google serve 18 billion visits monthly, illustrating the vast gap in consumer familiarity and reliance on established platforms.
Surveys reveal that while marketers embrace generative AI, many consumers remain indifferent or skeptical, with 28% showing no interest in AI tools and 60% doubting AI's reliability.
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