The AI tool leverages the user's first- and third-party data to identify their audiences using their targeted criteria.
FullThrottle.AI expects the audience tool to simplify the media planning process by cutting down on time to reach household-level audiences.
Amol Waishampayan mentioned that the tool radically changes the advertising lifecycle by enabling faster strategic decisions.
The platform allows users to segment shoppers and audiences by interest, purchase history, location, and precise buying window, enhancing targeting capabilities.
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