From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing | AdExchanger
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from AdExchanger4 months ago
The introduction of banner ads in 1994 transformed advertising, despite fears of negative impact, leading to a new era of marketing and brand awareness.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/from-banners-to-generative-ai-how-two-digital-revolutions-redefined-the-future-of-marketing/
Generative AI is a watershed moment in digital marketing, elevating traditional marketing strategies by leveraging user data to enhance personalization and effectiveness.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/from-banners-to-generative-ai-how-two-digital-revolutions-redefined-the-future-of-marketing/
Just as banner ads began the measurable action of tracking user interactions, generative AI now advances this with more sophisticated data-driven marketing techniques.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/from-banners-to-generative-ai-how-two-digital-revolutions-redefined-the-future-of-marketing/
The industry feared that banner ads would ruin creativity, but they instead enabled businesses to reach consumers directly, reshaping the internet economy in the process.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/from-banners-to-generative-ai-how-two-digital-revolutions-redefined-the-future-of-marketing/
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#digital-marketing #generative-ai #banner-ads #advertising-history #user-data
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